Vision Statement

At Copeland Eye Care and Pearle Vision Coralville, our vision is to empower our patients to see the world clearly, feel confident in their choices, and embrace life with joy and purpose today and every day. Vision is more than a number—it’s about clarity, comfort, and seeing the beauty in every moment.

See Clearly.
While perfect vision isn't always achievable for everyone, especially those facing complex eye conditions, our promise is to optimize your sight with the best solutions available. From eyeglasses and contact lenses to advanced specialty treatments and surgical referrals, we focus on helping you see your best and live your best life.

Feel Confident.
Confidence starts with seeing yourself clearly—both in the mirror and in the world. Whether it’s through a pair of stylish glasses, comfortable contact lenses, or treatments that enhance eye health and aesthetics, we aim to boost your confidence and sense of self-assurance.

Live with Purpose and Joy.
Living with purpose and joy is about seeing the beauty in every moment and feeling truly valued.

At Copeland Eye Care and Pearle Vision Coralville, we foster an environment where our patients and staff feel supported, appreciated, and empowered to thrive. Together, we build connections that inspire confidence and celebrate life’s moments.

Today and Every Day.
Today is the best day to take care of your vision and overall well-being. Every step forward creates a foundation for a lifetime of clarity, confidence, and fulfillment. At our practice, we’re committed to making each visit a meaningful step toward your brighter, healthier future.

Mission Statement:

Our mission at Copeland Eye Care and Pearle Vision Coralville is to provide exceptional eye care using state-of-the-art technology, innovative dry eye treatments, superior customer service, high-quality eyewear products, and solutions that optimize visual performance. We are dedicated to helping you achieve your best vision while ensuring you feel cared for and supported every step of the way.

Dynamic Vision Testing

Your two eyes and brain must all work together to navigate the world. It’s this connection that makes up your dynamic vision. A standard eye exam, however, only checks your eyes’ physical health and ability to focus on stationary objects — it doesn’t measure critical dynamic vision skills such as eye movement and coordination. Signs that you may have a functional vision problem include:

Difficulty concentrating
Rereading or skipping lines of print
Short attention span
Poor reading comprehension
Poor coordination or balance
Slow completion of work
Previous brain trauma (concussions, strokes)
Loss of interest in reading
Frequent headaches

RightEye Dynamic Vision is a 5-minute, non-invasive test performed at our offices that could diagnose a dynamic vision issue and set you on a path to improvement.

Call us to schedule your RightEye Dynamic Vision test today.

Sports Vision Program

In sports, almost 80% of perceptual input is visual. But even 20/20 vision does not mean athletes are performing at their peak. Objects don’t just sit there. They move. Fast. Regular eye exams may reveal that you can see clearly, but they can’t tell how well you ascertain where a ball is in space, how fast it’s traveling or if it’s changing direction.

That’s why we offer vision testing designed specifically for athletes. Using state-of-the-art eye-tracking technology, we can measure the speciﬁc vision skills that affect reﬂexes and hand-eye coordination, including:

Eye movement speed
Processing speed
Dynamic visual focus
Smooth visual pursuit
Simple reaction time
Choice reaction time
Binocular vision skills
Visual concentration
Contrast sensitivity

RightEye Sports Vision EyeQ measures and analyzes your eye movement, brain processing and reaction time against peers, amateurs and pro athletes. When the report identiﬁes opportunities for improvement, our optometrists will customize a plan for you, built from an online library of 150+ training drills. And in just a few weeks, you could be upping your game.

Call us to schedule your Sports Vision EyeQ test today.

reading assessments

One in four children has a vision problem that affects learning — a vision problem that is often misinterpreted as disinterest, sleepiness, dyslexia or ADHD. Eyesight (the ability to receive input through the eye) is not the same as vision (the ability to understand what that input is). Recognizing this distinction has monumental implications. Even a child with 20/20 eyesight can have a vision issue at the core of their learning problem.

To complicate matters, vision-related learning problems share the same symptoms as countless learning disability diagnoses, including:

Difficulty concentrating
Rereading or skipping lines of print
Letter reversals
Difficulty recognizing words
Short attention span
Poor reading comprehension
Poor handwriting
Slow completion of work
Loss of interest in reading

But thanks to RightEye’s Reading Assessment test, our doctors are able to expose vision and brain health in ways not possible from standard eye tests, gifting you with the opportunity to change your child’s life forever.

Call us to schedule your child’s reading vision assessment today.

at-home vision exercises

If you’ve been diagnosed with a functional or sports vision issue, our doctors can set you up with at-home exercises you can do online. All you need is a computer and an internet connection.

Based on your RightEye EyeQ test results, we’ll assign a series of exercises you complete at home under our supervision. EyeQ Trainer is a non-invasive, computer-based treatment proven to help improve your functional vision. It rehabilitates all six movement systems of the eye and promotes positive neuroplasticity, the ability of the brain to make important neural connections.

Key beneﬁts of the solution include:
Simple, low-intensity exercises
Done at home, on your own schedule
Uses your own computer
Takes just 5 minutes, twice a day
Trains all 12 eye muscles
Noticeable improvement, often within a few weeks

The result — improved functional vision and smoother, more accurate eye movements — can lead to better focus and concentration, improved balance and hand-eye coordination, and enhanced performance in everything from reading to driving to sports. EyeQ Trainer is personalized to your speciﬁc needs, so that we can focus on those areas that affect you most.

Call us today to learn more about EyeQ Trainer.

Vision Statement